Jettison your UTM
spreadsheets today

Blast your marketing team into orbit with UTMBuilder. Leave your spreadsheets behind and rocket your way to solid campaign tracking across Google Analytics, Adobe, and more.

No credit card required

Keep it consistent

Preset channel groupings and definable sources ensure every UTM your team creates lands in the right analytics bucket.

Auto-format everything

Spaces replaced with hyphens, lowercase enforced, naming conventions applied — all automatically, so your data stays clean.

Stay in sync

Every UTM your team creates is tracked and searchable. No more hunting through spreadsheets to find what was tagged.

Easy to understand

Built for marketing teams who want accurate channel reporting without complex tagging requirements.

Stop messy campaign data today

Enter the cyberspace age with a simple tool that lets your marketing team create consistent UTM tags quickly — built for teams who want clean analytics with minimum effort.

Articles

To infinity and beyond

UTM tagging is just the first part of getting the most out the channel reporting in Google Analytics. Read our helpful guides to answer all your UTM questions.

What is a UTM?

Understand the components of a UTM and how you can make them work for your organisation.

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Understanding Channels in GA

Learn how UTMs are grouped into Google Analytics' channels and how these channels are evolving with the introduction of GA4.

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Reporting on Channel Traffic

The definitive guide to reporting channels in Google Analytics + some helpful resources to launch your activity into space.

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